Updated: Jul 25
Have you realized that the price in architectural visualization is steadily getting lower and lower? Are your clients always asking you to lower the price or you're having problems raising the price of your hard work?
Back in 2011, I got my first award in this industry which was CG Architect’s visualization pro of the week, and this introduced me to international clients. These are two big achievements for me and soon later I got my first project. But as time went on, they wanted more pictures and wanted more discounts, so I had to turn down the offer and this resulted in me losing clients.
This made me really frustrated. Not about losing the client, but it’s how they kept undervaluing us, and if I let them do this it would create a cycle of being underpaid. Then suddenly I received an email from CG Architect, which was The Shadow Society offline meeting and I decided to come.
But the things that I got were so valuable and it is what I’m about to share with you.
1. Don’t think that this industry is all about commodities. We can't treat this industry as a commodity or a product we sell. I used to think of it as a commodity, but actually, it's also about building a relationship
2. Building a relationship is important. Building a relationship is vital in this industry, building a relationship ensures you have great chemistry and make a better deal with your client. As they knowingly trust you with the quality of the product.
3. Target the correct market. Targeting the correct market will give you a higher chance of being given a job, do not post on forums that have fellow artists, but you may post in the forum if you want acknowledgment or an award.
4. Don’t Overthink, Be Confident. If you were asking yourself what would happen if I were to increase the price point to 1000 dollars per image, and you think that if I were to increase it no one would buy my service. Never have this mindset, never undervalue your truthful hard work.
5. Don’t forget about your marketing. In this industry, we cannot simply act like a salesman where we just go around knocking on random doors, but we have to introduce ourselves to the market. This was based on the word “market” + “ing” = “marketing”. Think about how to get a client if they don’t know you at all. Back then I concentrated too much on social media that I forgot about all the other platforms, that’s why I didn't do a great job as a marketer.
So these are the five major things that could make you fail in this industry as a 3D Artist.